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What is Zeus Goes Wild?
That estimate arrives courtesy of Macquarie and is well ahead of the research firm’s previous estimate of $169 billion in 2026 taker volume.
Takers is a prediction market industry colloquialism for the market participants that swiftly fill buy and sell orders, thus removing liquidity from the marketplace. Conversely, makers are the market participants viewed as liquidity providers and professional or sharp money.
“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”
What is Zeus Goes Wild?
He also pushed back against claims by Dame Meg Hillier, chair of the Treasury Select Committee, who has characterised some industry warnings as “scaremongering”.
Burnham dealt another slight blow to the retail sector recently, by insisting he would scrap “aim to permit” for betting shops as well as insisting that AGCs will now need planning permission to function.
Done questioned how much more of a tax burden wealthy business owners in the UK should bear, noting: “They keep saying those with the broadest shoulders should be paying more tax. Well, how broad do my shoulders have to be? We paid £400 million in taxes as a family last year.”
How to play Zeus Goes Wild
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
Play the video above to watch the full video interview and hear more insights from Harrison Barrett.
