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Atucha suggests global scale is only an advantage for international operators when it is executed with a local perspective. Having been in the Peruvian market since 2008, Betsson boasts considerably more local experience than a newer international entrant. “We have seen it all,” Rossi says.
Rossi argues that there is no single ingredient behind the operator’s success in Peru. Betsson has made Peru a key growth market in LatAm, which for the first time in Q2 took over as its largest region by revenue, accounting for 36% of its Q2 revenue at €310.2 million.
“I always like to say that it’s a mix of different factors,” Rossi suggests. “As a matter of fact, Peru has always been one of our driving markets in LatAm, and you always have the attention from the business to be kept on a quite substantial level of investment.
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The report also cites brands targeting a specifically banned vertical or product within a jurisdiction as driving black market activity. While markets across Europe have many examples, one such flagged in the report is that iGaming remains illegal for licensed operators in France.
“The largest black market operators have scaled to create recognisable brands with traffic that can compare to domestically licensed operators,” the report’s authors wrote. “The top group of sites by common owner has a 12% share of traffic, while the largest single brand has 10%.”
Beyond offering crypto payment solutions, a number of black market operators are licensed in “light touch” offshore jurisidictions which use opaque offshore operating structures to help to obscure company ownership and make local enforcement against these companies complex, the report noted.
What is Lucky Wizard?
Developers can also move between rapid-response and longer-term projects depending on their interests and where they can contribute most effectively.
But more capacity does not mean Cubeia has eliminated bottlenecks. With AI agents producing several streams of work in parallel, the company is still trying to find the right balance of how much work an individual can manage and review.
“The bottleneck becomes the person reviewing everything. That does not mean we never review the code itself. For sensitive or critical parts of the system, we still look more closely at the implementation, particularly from an architecture, performance, security and reliability perspective. But we no longer apply that level of manual code review to everything.” Grenstad says.
